The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faced opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.




Join over 725 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.

  • Airport Ambassadors
  • Hotel and Restaurant Staff
  • Community Leaders
  • Realtors
  • Educators and Students
  • B&B Proprietors
  • Retailers
  • Volunteers



To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and recieve a CTA certificate and lapen pin.



In addition to receiving the tools and knowledge to help create a more memorbale visitor experience, you'll recieve these program benefits:

  • Freebies and discounts from generous businesses throughout Washtenaw County
  • Networking opportunities at CTA social events
  • Professional development and skill training
  • Potential for increased business or higher tips
  • Opportunities for incentives and rewards locally & nationally



The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations. 


Enroll Today:

Visit CTANetwork.com and choose Become a CTA to sign-up for a class.

  1. Select a Program
  2. Input your Contact Information
  3. Select a Class
  4. Submit Payment ($25)
  5. Review/Submit


Upcoming Classes:

  • September 22, 2017, Hilton Garden Inn, 8:30am-1:00pm
  • February 12, 2018, 8:30 am – 1:00 pm, Ann Arbor Arms
  • April 26, 2018, 12:30 pm – 5:00 pm, Holiday Inn near The University of Michigan
  • June 5, 2018, 8:30 am – 1:00 pm, Sheraton Ann Arbor
  • September 12, 2018, 12:30 pm – 5:00 pm, Weber's Inn Ann Arbor
  • October 25, 2018, 8:30 am – 1:00 pm, Saline City Hall


Dates, locations, and times may change. Private classes for large groups are available!


For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more! 



Danielle Fergus, CTA

Membership & Certified Tourism Ambassadaor (CTA) Program Manager

Ann Arbor Area Convention & Visitors Bureau

315 W Huron, Suite 340

Ann Arbor, Michigan 48104

Ph: (734) 794-0653, FX: (734) 995-7283


Ask me about the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA) and how you and your employees could earn a CTA designation.

Back to top